Local SEO For Salons/Spas

Increase the visibility of your salon in your area.

In the beauty business, being discovered locally brings in clients. Yet many salons struggle with online visibility despite having a nice website and active social media. The missing ingredient? A targeted local SEO strategy.

We customize Local SEO blueprints to deliver the right neighborhood traffic to fill your chairs better than paid ads alone. Our strategic solutions include:

• Optimizing online listings so you rank prominently on local Google searches.

• Building glowing reviews across directories like Google, Facebook, Yelp

• Creating blog content targeting your service keywords to improve visibility

• Configuring Google My Business profile to showcase key services, drive calls, and map views

• Setting up analytics tracking to gauge website traffic

• Optimizing website speed and mobile experience for customer retention

• Staying agile with algorithm changes impacting local rankings

Area based keyword search is vital for local businesses targeting customers in specific neighborhoods or cities. It involves identifying the actual search terms people enter when looking for services in a defined geographic vicinity. For a salon/spa owner in Georgia, this means compiling keywords Georgia locals enter around Spa needs - terms like "Georgia's best Salon and Spas", "Georgia's most accomodating and relaxing spas", "Spas/Salons that celebrities go to in Georgia".

Area based keywords help optimize online listings so one ranks prominently when consumer seek what you offer in your metro area. Doing this research provides tremendous advantage over competitors still targeting generic keywords. After all, winning local customers depends entirely on visibility when they search for solutions right around the corner. 

Onsite optimization refers to enhancing your salon website's underlying structure to boost local SEO rankings. Some key elements our team focuses on include speeding up your website loading time, improving site navigation experience, integrating schema markup so search engines better understand your business, and sprinkling geo-targeted keywords naturally in site content.

We also ensure your website is mobile friendly, a crucial factor now that over 50% of searches occur on smartphones. Onsite tweaks allow us to position your salon/spa website's authority as a trusted area leader when people search related terms. The technical foundation had immense impact on search visibility down the line, letting us showcase why your services out perform competitors. Done right, on site optimization allows conversion-focused enhancements like calls to action and lead generation to hit their full potential with larger site visibility.